Case Study: A Food Brand Achieved Over $10 Million in Sales During Double 11
Project Background
A leading food brand achieved sales exceeding 1000 million during the Double11 campaign in 2025, thanks to JuZhiYun's full-chain new media marketing services.
Marketing Strategy & Execution
Juzhi Cloud has developed for this brandContent seeding+live commerce+ The trinity strategy for private domain conversion. During the pre-heat phase, leverage platforms such as Xiaohongshu and Douyin toKOLCollaborate to build brand awareness and shape user perception; drive concentrated traffic conversion during the peak phase via WeChat Channels live streams and Douyin short videos; and foster user retention and repeat purchases in the long-tail phase through private domain operations on WeChat Official Accounts.
Key Results and Metrics
By the end of the 11 period, the brand's total sales across all platforms exceeded 1000 million. New media channels contributed over 65% of revenue, and private domain repurchase rates reached 28%, significantly surpassing industry averages. This collaboration fully validated the effectiveness of Juzhiyun's full-link new media marketing service model.
This article is originally published by Juzhiyun. Please indicate the source when reprinting. To learn more aboutSuccess Storiesinformation,View Juzhiyun News。
